Champion Invites Pet Lovers to New Council

Champion Invites Pet Lovers to New Council

Ever wanted to know how pet food is made, where pet food ingredients are sourced, what goes into the food you’re feeding your dog or cat? Two very fortunate Pet Lovers will get that opportunity if they are selected as part of a recently launched initiative by Champion Petfoods, makers of ORIJEN and ACANA brands, for the very first Champion Transparency Council.

Champion is creating the Transparency Council in an effort to lead the pet food industry in providing greater transparency about how pet food is made. The four-member Council will include two respected pet care industry experts, and two Pet Lovers. Council participants will experience first-hand how Champion’s award-winning pet food products are made – from ingredient sourcing to each step in the kitchen.

Interested in joining Champion’s Transparency Council? You can apply here.

But don’t wait too long – applications must be received no later than 11 p.m. mountain time on Thursday, March 28. The application will ask you to say in your own words how and why Champion’s pet foods have been important to the health and well-being of your pet and why transparency is important to you.

A panel of Champion executives will review the submissions and select two two applicants to join the Transparency Council.

Council members will attend two meetings this year and will report on everything they’ve learned and experienced through social media posts, media articles and interviews.

Transparency Council members will be the public’s eyes and ears to witness how Champion’s Biologically Appropriate pet foods are created, see the quality of ingredients used and care in preparing the pet food. Council members will be paid a stipend for their time, with all travel expenses covered for the meetings, and they will receive free Champion pet food of their choice for a year.

Champion believes better informed Pet Lovers make better decisions in the foods they choose to feed their furry family members. After all, Pet Lovers want to express the love they have for their cats and dogs, and what better way to do that than serving the best diet possible?

Apply to join Champion Petfoods’ Transparency Council and become one of the most informed, knowledgeable and aware Pet Lovers in your community.

Content and logo provided by Champion Petfoods.

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